GRN APPLE INTERVIEW
The Boy Hollywood
CHAMP: What's Up GRN Apple Tree how's life treating you?
GRN APPLE: Life is great. It's busy over at the GRN Apple Tree camp.
CHAMP: I'm interested in hearing the history of the company in terms of how long you've been out for and the vision and goals Luis Antonio had when first starting up?
GRN APPLE: GRN Apple Tree was established 8 years ago by Luis Antonio. Luis has an 18 year history in the clothing industry. He started GRN Apple Tree when he noticed that there was a void in the marketplace. He wanted to establish a brand which highlighted new trends with quality made in the United States.
CHAMP: Now you guys use T-Shirts almost as a canvas rather than just an opportunity to stick an attractive logo on. Why was that a factor you sort of made mandatory?
GRN APPLE: We believe that a tee shirt is a canvas. Any brand can throw a logo on a tee shirt and create walking advertisements. Instead we look at a tee shirt as a way to incorporate art. Luis Antonio is an artist and every tee shirt is done differently under his direction. He produces over 120 tee shirts a year which is not normally the standard in this industry.
CHAMP: You guys also promote environmental awareness. When did that happen and how's that coming along?
GRN APPLE: We have always been for the preservation of the environment but haven't fully been able to develop a solid program. However, we are working on utilizing some organic pieces which we can incorporate into the line.
CHAMP: What would you say is an article of clothing you designed that really became popular and put the GRN Apple Tree stamp in the fashion world?
GRN APPLE: We do not want to be known for one trend. We constantly push the norm and put out things that do not become popular for a year or two. Other people have jumped on the bandwagon later and have become known for looks that we were doing ages ago. We are happy that we are able to inspire other people in their art and creation. GRN Apple Tree is a company that believes everything is connected, especially nature and technology.
CHAMP: Name some of the artists you've seen sport your clothing and what's your reaction when you see that?
GRN APPLE: We have love for each and every person that supports the brand.
CHAMP: What would be a few underground or mainstream clothing lines you guys admire, respect, or just feel brings out some good designs and quality consistently?
GRN APPLE: Kill City, Rockers NYC, 3Sixteen, Obey, and RVCA are just a few brands we have respect and relationships with due to their positivity and quality control.
CHAMP: Are there any GRN Apple Tree exclusive spots in Toronto?
GRN APPLE: GRN Apple Tree is available at Mulit in Toronto.
CHAMP: What else can we expect from GRN Apple Tree in the future?
GRN APPLE: Expansion outside of the clothing industry. We are moving into furniture design.
